SEO is the process in which your Website
undergoes redevelopment to properly and best
communicate your keywords to search engines.
In order for your Website to rank highly
among major search engines, you must
understand how they become ranked. Search
engines rank Websites based on two major
factors: Unique content with pertinent
keywords in the body, and link popularity -
the number of quality incoming links your
Website has. Other important algorithms that
determine your ranking with search engines
are the architecture of the site, visibility
of your content, underlying code and how
natural your site appears to the engines.
Our technical staff begin by checking the
current status of your Website to ensure
that the optimization process will not be
encumbered by any unforeseen problems of
function. Then, using manual searches as
well as custom research software, an
optimizer on our staff will take the
gathered data and create a list of the most
highly used words in your industry. - and
consult with you to choose the final
keywords.
After a list of keywords
has been generated for your Website, it is
passed along to our content writers, who
create unique content. Using their training
and experience, our writers will ensure that
your copy utilizes the keywords in
accordance with the right densities and
marketing of your site.
Our optimization
engineers will work with our copy writers to
integrate the optimized content within your
Website. Our technicians will redevelop your
site to optimally communicate your keywords
with search engines.
More over, all aspects
of a Website, including its architecture, meta tags, alt tags,
graphic-text, internal link structure and sub-pages will be modified
to be spider friendly and best meet search engine algorithms.
One of the major variables in attaining high rankings is developing
incoming links from other Websites that are well established and
have commonality with your Website. As a major part of the service
that we offer, link development is absolutely essential to the
success of your Website and can be done in various ways. One-way
links from Directories and other related sites, Reciprocal Link
Exchange with related sites, fee-based directory submissions and
targeted link buys are all effective ways of developing quality
links in high quantity.
After the optimization process is complete, we will submit your
Website to all the major search engines and directories, including
Yahoo, AltaVista, HotBot, AllTheWeb, Google, AOL, iWon, HotBot and
Netsacape, MSN, Lycos, Teoma, AskJeeves and DMOZ (Open Directory).
Before we start the optimization process, it is essential for us to
run a ranking report to show where your Website ranks with the
various search engines. Once this process is complete, we send you
the report so you can see the results. Once optimization is
complete, we run reports again every 30 days to check on the
progress of your Website - you will be updated on these monthly
ranking report results via e-mail. In addition to the monthly
ranking reports, our staff runs weekly search engine monitoring to
verify that your site has not been dropped by any of the major
search engines. To ensure your satisfaction, our technicians will
periodically call you or e-mail you just to check in, and we also
invite you to call our staff anytime with questions.
SEO for the year costs £350.
